Let’s look at some technologies that can help us overcome these limitations.
If you've built an Android app and it’s not on the App index yet, you're already losing potential re-engagement. Indexing your Android app means that your in-app content will become accessible through mobile search to users who have already installed your app. The little green text just below the title link informs users they are being sent to a mobile app. We all know how hard it is to get users to re-interact with your app after they’ve abandoned it, and the Google app indexing is a great step toward making this easier. Technically, it's pretty simple: follow this tutorial and get started. This feature is available for Android apps only, but it makes sense to expect it will work with other operating systems in the future.
is a Product Marketing Manager at Telerik. She is a digital and mobile
marketing explorer and works at Telerik with a focus on the native mobile UI
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