Release
digg_url = "http://www.stephenforte.net/PermaLink,guid,6dc8d165-8853-45d1-8ff2-99306775262b.aspx";digg_title = "Keeping a Product Launch Secret";digg_bgcolor = "#FFFFFF";digg_skin = "normal";digg_url = undefined;digg_title = undefined;digg_bgcolor = undefined;digg_skin = undefined;
Last week at PDC, Telerik launched a new product
named JustCode. It was
a stunning success since we had
a lot of people show up for the launch and we gave away 1,000 free licenses at
the event. Back in March at a planning meeting at Telerik HQ,
we decided that we would embark on an Apple style “secret” strategy and go for the
most buzz at launch.
Back at that meeting in March we decided that secrecy, which goes against a lot of
our values at Telerik, would be required for the most buzz at the launch. But keeping
a secret is not easy in the world of Twitter,...