"Using Sitefinity, we were also able to introduce e-commerce, enabling people to buy high-resolution images of our artifacts, which helped to create a new revenue stream.”
Matt Majeski, Director of Digital and Emerging Media, The Henry Ford
The Henry Ford
The Henry Ford is an internationally recognized cultural destination and national historic landmark with an unparalleled collection of artifacts from 300 years of American history. It welcomes 1.7 million guests annually, and another three million online.
To improve the digital customer experience with its websites, mobile apps, kiosks and floor exhibits, The Henry Ford set out to consolidate data from more than 40 disparate websites and microsites accumulated over 15 years into a single user experience.
The Henry Ford leveraged Sitefinity CMS to enable searchable, global access to digital images and videos of its vast collection of artifacts.
Since launching the new site, visits have increased 12 percent, digital collections usage is up 155 percent, and referrals from social media are up more than 100 percent. With simplified site maintenance, the IT team can focus on innovation instead of maintenance tasks.