"In an industry in which search engines ranking and content originality is key to attracting business, being able to update content in real time is essential. Not only does Sitefinity help us do this more efficiently, we can monitor results in real time, because the site is tightly integrated with our CRM. Our marketers now have the processes and tools in place to optimize their campaigns and achieve best-possible results.”
Francesca Cantoni, Franchising Manager, Solo Affitti
The Solo Affitti network encompasses more than 300 franchise real estate agencies in Italy, and is the country’s leading real estate franchise for rentals.
The Solo Affitti website was run using legacy technology; content changes were time-consuming, because they had to be implemented by a programmer in HTML code and put online by an external vendor. Additionally, the site’s structure and SEO strategy needed improvement.
Solo Affitti modernized its web presence with Sitefinity CMS, improving ease of use and navigation. The site is tightly integrated with the company’s CRM, enabling them to monitor online campaign results in real time and update content accordingly, without involving IT.
The new website has provides a cutting-edge portal accessible on any desktop and mobile device. Since launching, bounce rates have dropped from 40 to 28 percent in just 18 months. Additionally, Solo Affitti’s marketers have the processes and tools in place to optimize campaigns.