"Sitefinity has changed the way IC Group does things. We have reinvented the way we go to market. We are no longer just a specialist vendor serving marketing agencies – for many of our clients we are now a leader in the marketing strategy.” Paul M. Lacap, Director of Product Innovation & Marketing Services, IC Group
Overview Customer Profile
IC Group delivers award-winning interactive promotions, customer relationship management and loyalty rewards programs to the world’s top companies, brands and agencies.
In an increasingly crowded market, IC Group needed to create a more agile delivery model in order to remain competitive.
Leveraging Sitefinity, the Telerik CMS – and with technical help from Telerik – IC Group created a common platform on which customized solutions can rapidly be created to meet customers’ individual needs.
• Fast, flexible development environment with reuse of common elements
• Project turnaround reduced from 6-8 weeks to 5-10 days
• Up to 90% savings on development and QA time
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